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Seen backstage at so many of the AW18 shows, blusher is making a full on comeback. This trend the simplest way to perkify but where you place it matters more than you think...
Blusher is the most transforming piece of kit you own. Fact. It stops you looking tired, gives the illusion of a healthy flush and even brings out the whites of your eyes. The trick is to make it look like it's coming from within, not look like you’ve been coloured in. The Russian doll look is never one we want to emulate.
A whooping 99.9 per cent of us apply it on the apples of our cheeks, which, unless you come from a genetic line of dolls, is not doing you any favours. When you're in your teens, the apples of your cheeks are the highest, most pronounced part of your face but as you age the volume evens out around your face.
Sharon Dowsett UK Make-up Director of Maybelline NY, swears by the 'Nike tick' shape under the cheekbones for a contoured look. She tells us: 'Round blusher is what depressed people do! It's not the natural place for flush; it must be what we've got from paintings. This sculpting tick shaped flush cups the cheekbones for definition and leaves the top part of the cheek open for highlighting.’
Sometimes you’ve just got to shake things up a bit, and it feels great girls! Here are our top blusher rules:
1. Blusher should never have a definite shape, instead it should be blown out and blended.
2. Powder blush lasts longer than cream and is good for touching up over the top of your existing makeup.
3. Apply powder blushers with the widest, fluffiest brush you own.
4. Stains are good for holiday make-up because they sink in quickly and are also waterproof.
5. Liquid blushers give a dewy appearance so avoid them if you have spots because the sheen will draw attention.
6. Cream blushers have lots of slip to them - perfect for blending into dry, dehydrated skin types.
7. Mature skins tend to be more sallow, so choose a blusher that's brighter to add life to skin.
8. Olive and yellow skin tones should choose tawny, peachy shades to warm them up without too much contrast.
9. If you have a tendency to redness, an apricot blusher won't add to the problem.
10. Apply liquid on liquid, never on powder. Creams, stains, liquid blushers should go on top of your moisturiser or foundation.