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Cult products are rather hilarious. They can incite absolute hysteria in people - huge waiting lists, queues outside of shop doors and paying over the odds just to get their hands on one. They don’t have to be worth loads either - some cult beauty products cost the same as a cappuccino from Pret – people just have to really love them.
If you’re slightly confused about what constitutes a cult product, then take a peek inside your makeup bag or bathroom cabinet. Chances are you already own one or two without even knowing it. They are products that have a huge, and we mean huge, fanbase who are loud with their devotion. Brands often struggle to keep up with demand. Remember the mania that surrounded Maybelline’s pink and green packaged mascara? Cheap, cheerful and bloody good. Or, hello, one of the most obvious ones – YSL’s Touche Eclat. People went so wild for that one they got caught up in the hype, bought it and without paying any attention, ended up using it incorrectly. (FYI, it’s a highlighter, not a concealer.) They’re undeniably a phenomenon.
And this multi-tasker is really no different. For years Lucas Papaw Ointment was a staple for Australians, before someone rather clever brought one back from their holiday and suddently everyone wanted one. The rest of the world sat up and took notice. The family-owned company was named after Dr T.P. Lucas, who worked as a botanist and as a medic in 1906. He discovered that Papaw (or papaya to us) was quite effective at treating ailments and diseases. Now whilst we wouldn’t recommend using this if you’re suffering with a serious illness nowadays, it really is brilliant on all things dry skin. We like to use it on our chapped lips, elbows, cuticles and heels, as well setting our brows and as an eye gloss. It has such a loyal following that despite countless copycat companies popping up, people want the real deal and often order directly from the Aussie company.
If you haven’t bought into the whole cult thing yet, might we suggest you start with this one? It won’t cost you much and it really does work. You’re welcome.