Your final step!
Get unlimited product matches.
Save your product matches for later.
View your beauty feed, filled with content.
Claim your FREE Cetaphil Gentle Skin Cleanser
Join Powder today
A free cleanser to all new members! Going, going, gone…
I’m already a member
Here’s a sneak peak of what’s in store
(For you doubters out there!)
SAVE your product recommendations and beauty heroes for later
YOUR BEAUTY FEED
A stream of Powder content, tips, tricks and trends, tailored to you.
NEVER MISS A BEAUTY BEAT
Get in on all the beauty action, offers and what’s new
The best decision you'll make today!
There are the beauty buys we swear we couldn’t live without (ok, bit of an exaggeration but we would be wandering around looking like the cast of The Walking Dead without our trusty mascara), and then there are the products that just seem a bit excessive. We’re talking about the champagne tipples of the beauty industry – nice on occasions but we’re not swigging the stuff daily (well you might be, in which case your life’s amazing - can we have it?).
Don’t think we’re suggesting that these products are entirely useless. They do have a purpose, but we could quite happily carry on our day without them. Primers are said product (along with fancy serums, hair masks and nail polish).
Some of you might think they’re a load of nonsense - and if that’s the case, great, because it means that your foundation does a good job of hanging around all day without out. But if you’re struggling to stop your make-up heading south come 3pm when the dreaded shine kicks in, then they swiftly swap over to the ‘can’t live without’ category.
A good primer works as an adhesive between your skin and your foundation and can help your base look fresh and newly applied all day long. Some go as far as blurring lines and pores and evening out an uneven skin tone. The clever things.
Here’s our edit of the best…
Laura Mercier Foundation Primer, £29
A classic, but for good reason. It makes any foundation you apply over the top dewy and fresh for hours and hours. It’s silky in texture and easily applied with fingers to the areas that usually repel your foundation (normally through the centre of your face). We come back to it time and time again.
BECCA Shimmering Skin Perfector, £33
This bottle of shimmering goodness does wonders for your skin. Depending on our desired level of glow (it’s a thing) we apply a couple of pumps to our whole face but really concentrate it over high points such as our cheekbones and Cupid's bow. It makes foundation appear super-dewy and radiant. What more could you want?
Benefit Porefessional, £24.50
Another gem with a cult following. Make-up glides over this primer and just lasts and lasts. It feels like it almost resurfaces the skin, it feels silky after application. If you have oily skin it reduces a lot of unwanted shine but if you have dry skin you can wear it with confidence knowing that it won’t emphasise parched patches. It – obviously – smoothes and disguises prominent pores too. It’s a favourite.
Maybelline New York Baby Skin Instant Pore Eraser Lightweight Primer, £7.99
This foundation primer does exactly what it says on the tin. It’s a silky, silicone-based gel that magically blurs pores and slight creases. It’s not going to completely mask crow’s feet or laughter lines as such, but it provides enough of a blurring action to make skin look smoother. We’ve gone as far as to wear this without a foundation (shock horror!) and even on its own it does a pretty good job of perfecting skin.
Clinique Superprimer Face Primer, £20
This is not a one-size-suits all situation. Not only does this primer extend the wear of your foundation and keep your skin looking hydrated and plump, but it works to correct uneven skin tone too. Although it’s tempting, don’t just pick the one in your favourite colour (the powder pink one had to be prized from our clutches), choose from yellow to correct redness, a warm copper to replace dullness in darker skin tones, pink to correct dullness and lilac to correct sallowness.