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How to do full coverage (that still looks natural)
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Let’s just dispel one beauty myth here – full coverage doesn’t have mean a face full of cake. Rather than shovelling on a paste of foundation to cover those dreaded imperfections, we’re using the new layering technique.  

Much like nail polish (hand up who else learnt that lesson the hard way), the best finish will be made up of thin layers rather than blobbing it on - only for it to go and smudge the minute you move. Here’s how to ace the base…

Step 1: Moisturiser is key. Ideally give it five or ten minutes to completely sink in before you get going with your make-up. Starting with hydrated skin is the key to stopping a more full-on foundation from flaking during the day –  major no no.

Step 2: Prime time. Use your fingers and concentrate on applying it to areas where your make-up is prone to sliding off (nose and chin- those oily bits) and then rub it out over the rest of your face. Light and hydrating formulas like the Marc Jacobs Under(Cover) Perfecting Coconut Face Primer keep make-up looking fresh and stops the base cracking or worse, running for the hills.

Step 3: Don’t shy away from a full coverage foundation for fear of things getting cakey, just repeat after us ‘less is more’. Take your base, and apply it sparingly – starting from the centre of your face and rubbing out to the edges. The Marc Jacobs Re (Marc) Able Full Cover Foundation Concentrate has got double the pigment of any foundation we’ve tried (total hero) but you don’t feel it sitting on your skin. It’s super easy to blend.

Step 4: To keep the coverage but make it look natural, it’s better to apply a thin layer of foundation and leave the real niggles to concealer. Depending on your concern, here is how to cover…

Acne: a concealer sandwich is on the menu. Not familiar? Pat a thick, creamy concealer onto the spot, then dust on some loose powder and apply concealer again. Not only will this build up a dense coverage but the powder sets the creamy base so it’ll last longer too.  

Dark circles: for extra hydration dab a tiny amount of eye cream over your foundation and then apply a brightening concealer, the Marc Jacobs Remedy Concealer Pen works well, in an upside down triangle shape (this blends the shadowy circle into the rest of your skin) before patting in gently with your ring finger. Smudging or rubbing it in will not only rub the base off, but also tug as skin which can stimulate creasing.

Redness or rosacea: the key is in the colour – pick a yellow-toned concealer (Marc Jacobs Cover(t) Stick Colour Corrector in Co(vert) affairs has a marbleized mix of both concealer and colour corrector)  as it’ll counteract the redness and make sure to pat it in gently rather than rubbing to stop any unnecessary irritation.

Pigmentation or scarring: it might sound counterintuitive but apply as little concealer as possible to cover discolouration. If you’re too heavy handed you’ll actually end up highlighting the area, so grab a tiny eyeliner brush and dab it on to only the affected area. 

To seal the deal, dust a tiny amount of powder just on top of the niggle you’ve covered (you don’t need it anywhere else) to set it and stop it sliding around. Then to keep your full coverage looking fresh – lightly spritz your skin with a face mist – it’ll merge everything together and kick any cakiness to the curb.

To finish, slick just on a natural gloss like the Marc Jacobs Enamoured Hi-Shine Gloss Lacquer in the shade Moonglow. Base? Aced.

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