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If we had to choose one beauty product that defines the 2010s, it would have to be a matte liquid lip. And if we had to choose the one person who has shaped this look, it would be a toss up between Kylie Jenner and Huda Kattan. Annoyingly, Kylie’s Lip Kits come with a weighty international shipping cost and that’s if you manage to order one before they sell out. Huda Beauty’s Liquid Mattes, on the other hand, are readily available in the UK (online and in Selfridges). And people love them. They are so popular that online beauty-destination, Cult Beauty, limits the number you are allowed to buy to just three at a time.
Famed for being long-lasting, non-drying and comfortable on the lips, make-up mavens swear by them. Bombshell, a beige-pink hybrid that seems to suit almost everyone, is one of the most coveted shades of the range. But at £18, it’s a lot to fork out on a lippie, especially if you’re not sure if the formula, or the shade, will suit you. That’s why we’ve found you a more purse-friendly option. Bourjois’ Rouge Edition Velvet in 17 Cool Brown, £8.49, is pretty damn close in colour, but can it do everything that Huda’s Liquid Mattes can do? Let’s see…
The Best Matte Liquid Lipstick
The formula: It has an air-whipped mousse texture that’s super creamy. It’s a comfortable matte that, as the name suggests, is velvety smooth. It goes on sheer at first, so another layer is needed if you prefer a bolder look. It doesn’t dry too quickly, so any mistakes can be easily dealt with. What’s more, this particular shade applies well and the colour doesn’t lighten or darken when you wear it.
On the lips: As it is so lightweight, it’s a really comfortable lipstick to wear. As mentioned, it takes a while to dry (around 10 minutes to be completely transfer-proof), but it isn’t one of those I’m-not-going-anywhere lipsticks – the buttery formula can be moved around as you smack your lips together.
The shade: The Cool Brown shade is a muted pink - on pale skin tones, this will show up more as a beige, on medium complexions, it’ll appear as a beige pink, whereas on darker skin it’s a much punchier pink and will stand out more.
Staying Power: Despite claiming that it lasts for 24 hours, it fades quite quickly, which might have something to do with the fact that it never completely dries. You can say goodbye to most of it after eating or drinking, but you are left with a slight tint. Top ups are essential every few hours or after meals – keep this one in your bag.
The formula: This has a weightless, watery texture that takes a few minutes to dry completely. However, you do still have time to fix any mishaps if you’re clumsy with lipstick. This particular shade dries down evenly to an opaque, matte finish and sets ever so slightly lighter. It has a sweet vanilla scent that disappears once on the lips.
On the lips: It takes a few minutes to mattify, but once it does it’s lovingly smooth and will last for hours and hours without settling into lines. You are aware that you’re wearing lippie, as it’s slightly tacky when you press your lips together for the first hour, but the stickiness wears off.
The shade: Bombshell is a soft pink with a subtle beige tint. It’s particularly good if you find most ‘nude’ shades look too dark or brown for you. It looks very similar to how the Bourjois shade does across all skin tones.
Staying Power: As this lipstick dries down completely, it will. not. budge. Drinking prosecco? Check. Eating a massive pizza? We can attest it survived.
RELATED: The longest lasting liquid lipstick
If you’re after a long-wearing liquid lipstick that sticks around through anything and everything, go for Huda Beauty’s Bombshell. It’s so long lasting, we’re confident it could take you through the apocalypse. It doesn’t dry your lips and you don’t need to top it up at all. Big thumbs up.
However, if it’s your first fling with a matte liquid lip, or you prefer a more natural effect, opt for Bourjois. It’s less scary than the full-throttle liquid lip you see all over your Instagram feed, as the formula is very light, but can be built up if you’re feeling bold. Plus when it does wear away, you’ll be left with a tint of colour. Trés chic, non?
In terms of the shades, they’re almost exactly the same, so it’s all down to your preference of formula and durability. Tell us what your favourite one is @thisispowder – we love a chat.
Up next, have you seen this £5 doppelganger for MAC’s classic Velvet Teddy lipstick?