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Livening up the perfume experience into something pretty magical, YSL beauty are changing the way we sniff scent. Gone are the days of wafting swatches under our noses or breathing in fragrances in a foggy perfume hall where you struggle to tell your Opium from your Obsession.
Instead, YSL beauty has assembled something not dissimilar to the great glass elevator in the Selfridges beauty hall. However, the Les Vestiaire Fragrance Fitting Room is no normal lift. It will transport your senses with wafts of fragrance that blow in from the side walls and then fill the glass cube you’re standing in, immersing you in the new collection.
When you step inside the glass closet, scent is pumped through vents and has air mixed in with it so it feels a bit like a soft breeze. This not only makes it smell more like it would after sitting on your skin for a couple of hours (rather than the intensity of sniffing it straight out of the bottle) but it's also a handy way of ensuring that it doesn’t stick to you (and then repeat on you all day). So as soon as it finishes pumping through the vents, the scent disappears and you can then sniff the next one with a fresh nose.
If you fancy it, head on down to Selfridges on Oxford Street, London until the 14th September 2016. This is something you don’t want to miss…