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This NFW beauty trend will make you VERY happy
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We did a little skip when we heard of this new beauty trend backstage at New York fashion week. No no, it wasn’t a new way to braid hair into dread locks using pipe cleaners, nor did it involve sticking elastics over our eyebrows – it was simple. V. simple. More surprising this very relatable hair trend came from none other than Victoria Beckham – not famed for her realism.

“I’ve seen a resurgence of a new idea of luxury in hair – very clean hair that’s left to dry naturally” explains Guido, Redken’s Global Creative Director. Yes you read that correctly, it’s actually a trend to bolt out the house with soaking wet hair and let it drip dry.

“The simplicity of washing your hair and letting it dry gives an almost child-like shine quality to the hair, which feels new again. I don’t believe anything truly comes into or goes out of fashion, but these days it seems like a blow dry can now seem forced compared to an air dry look,” Guido continues.

Put simply, it’s low maintenance glamour and we’re all over that.

A few tips to bear in mind:

  • If you suffer from frizzy hair, wash hair with slightly cooler water (too hot will strip natural oils which cause it to look frazzled) and leave in a little conditioner. Keep oil on you at all times to tame as it dries.
  • If your hair is dry, wash with conditioner before shampoo. This will take a bit of getting used to, but doing it back-to-front stops shampoo from drying out hair further and keeps the condition tip top.
  • If you want texture, plait hair when wet. When it’s almost dry, shake out and you’ll see an on trend mermaid wave.
  • For lose un-done waves, section hair into 8 or 10 parts and then twist each section before leaving it to dry naturally and shaking them out. 
  • If you’re worried about your natural texture or hair looking too flat, just blow dry the top and leave the underneath drip dry.
  • Use fingers to clean the hairline and brush down any baby hairs. Natural oil on your hands will tame flyaways.
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