Your final step!
Get unlimited product matches.
Save your product matches for later.
View your beauty feed, filled with content.
I’m already a member
Here’s a sneak peak of what’s in store
(For you doubters out there!)
SAVE your product recommendations and beauty heroes for later
YOUR BEAUTY FEED
A stream of Powder content, tips, tricks and trends, tailored to you.
NEVER MISS A BEAUTY BEAT
Get in on all the beauty action, offers and what’s new
The best decision you'll make today!
We did a little skip when we heard of this new beauty trend backstage at New York fashion week. No no, it wasn’t a new way to braid hair into dread locks using pipe cleaners, nor did it involve sticking elastics over our eyebrows – it was simple. V. simple. More surprising this very relatable hair trend came from none other than Victoria Beckham – not famed for her realism.
“I’ve seen a resurgence of a new idea of luxury in hair – very clean hair that’s left to dry naturally” explains Guido, Redken’s Global Creative Director. Yes you read that correctly, it’s actually a trend to bolt out the house with soaking wet hair and let it drip dry.
“The simplicity of washing your hair and letting it dry gives an almost child-like shine quality to the hair, which feels new again. I don’t believe anything truly comes into or goes out of fashion, but these days it seems like a blow dry can now seem forced compared to an air dry look,” Guido continues.
Put simply, it’s low maintenance glamour and we’re all over that.
A few tips to bear in mind:
- If you suffer from frizzy hair, wash hair with slightly cooler water (too hot will strip natural oils which cause it to look frazzled) and leave in a little conditioner. Keep oil on you at all times to tame as it dries.
- If your hair is dry, wash with conditioner before shampoo. This will take a bit of getting used to, but doing it back-to-front stops shampoo from drying out hair further and keeps the condition tip top.
- If you want texture, plait hair when wet. When it’s almost dry, shake out and you’ll see an on trend mermaid wave.
- For lose un-done waves, section hair into 8 or 10 parts and then twist each section before leaving it to dry naturally and shaking them out.
- If you’re worried about your natural texture or hair looking too flat, just blow dry the top and leave the underneath drip dry.
- Use fingers to clean the hairline and brush down any baby hairs. Natural oil on your hands will tame flyaways.