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Oh we do love a comeback kid. Who can forget when Reeboks came back. Big. Or, the mass hysteria when Take That announced they were getting back together to relight our fire.
Beauty is no exception. While most of us tend to skip off with the latest trend, all starry eyed over a shiny new bottle, sometimes we just need to take a step back and appreciate the classics for a moment. Tinted moisturizer won our hearts for years, but all of sudden BB creams came storming into the industry like the Dunham to Fey and we forgot all about them.
We understand why. They hovered in a tricky hybrid between neither being a decent moisturiser, nor having as much coverage as a foundation. These days they’re back (and dare we say it, better than ever). Tinted moisturizers are jam packed with skincare benefits, as well as being skin perfecting. Think of them as all the alphabet products (BB’s, CC’s etc) all rolled into one.
Here’s how tinted moisturizers have upped their game:
Then: A bit flimsy – never gave enough coverage
Now: We get it. Forgoing foundation can feel as exposing as strutting down the street in your underwear. Although tinted moisturizers are light weight, a formula like the Bobbi Brown Nude Finish Tinted Moisturizer will give a good sheer coverage to cover any nasties, at the same time as conditioning skin (fine line smoothing and some redness soothing too).
Then: Never hydrating enough to pack in moisturise so you end up using one as well – may as well just use a foundation, right?
Now: Wrong! Many tinted moisturizers are packed with oils and humectants. Take Bobbi Brown’s Nude Finish Tinted Moisturizer - it has plant based emollients which work like magnets, stealing moisture from the environment and sticking it to the skin
Then: What a shine-fest
Now: It’s been noted. If you have oily skin, you probably think tinted moisturizers are the devil. Try not to be so hard on them. They offer just the right amount of coverage for a no-make-up-make-up look, but if you’re worried about shine, a powder like the Bobbi Brown Nude Finish Illuminating Powder is excellent for blotting excess oil. It’s still creamy enough to blend in and has skin-tone correcting pigments and a decent range of shade options too.
If you want to nail the Bobbi Brown Ultimate Nude look, or, if you just feel like sprucing up your make up game – head down to any Bobbi Brown Counter for a Bobbi Glow Makeup Lesson - this is free (yes, FREE), as are all their Makeup Lessons. All hail their new Nude Finish launches.