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Occasionally in the beauty world a product will land on our beauty desks that raises a few eyebrows. Remember the frenzy of mousse foundations and bendy mascara wands? Well guys, fasten your seatbelts and hold on to your make-up bags – we have a new one. Roller. Wheel. Eyeliner. Gimmicky? Maybe. Intriguing? Absolutely.
So what exactly is it? It’s essentially a teeny, tiny pizza-cutter applicator that spins as you apply it. This means it gives a very precise line and as it’s so diddly, it’s perfect for getting right into the base of your lashes. MAC was the original brand to reinvent the wheel with its Roller Wheel Liquid Liner back in 2017, but now both Guerlain and Revlon have got in on the act and we’re wheely, wheely excited (sorry, had to be done).
Revlon sits in the purse-friendly corner at £8.99, whereas Guerlain’s costs over double the price at £24. But are there any glaring differences? Is one better than the other? We got behind the wheel to put them to the test…
The best roller-wheel eyeliner
Application: The wheel glides easily (and super snugly) along the lash line, however, it can separate if you run it across your lids more than once. This can get a little frustrating as you need to go over areas in order to create an even shape.
Formula: It dries down to a matte finish in a fairly dark black. It claims to be waterproof and can last for up to 12 hours. While it would probably survive in the rain, I’m doubtful it would survive a Marley and Me sob-sesh, as it does rub off with water.
Durability: After wearing this through a full day, it was still going pretty strong and had only faded on the inner corners where I had rubbed my eyes. Thumbs up.
RELATED: How to do liquid eyeliner like a pro
Application: The bottle and applicator are identical to Guerlain’s – so you can expect the same application process too. It runs smoothly and gets the liner right into the lash line.
Formula: This one is a particularly rich black and dries down to a vinyl, glossy finish. It doesn’t claim to be waterproof, but it boasts up to 24-hours of wear. However, it doesn’t wear for as long as this and it does come off easily with water.
Durability: After a few hours, my cat eye had really crumbled away on the wing and had gone patchy along my lash line. Sad times.
From the outside, these eyeliners are exactly the same. Both are made in Germany, so I suspect that they are indeed from the same manufacturer. The difference is in the formulas. Revlon is the colour of newly bought black jeans, whereas Guerlain’s is more like a pair that’s been through the wash a few times. Revlon’s is glossy, Guerlain’s is matte. Revlon’s applies smoother, Guerlain’s is a little more tricky to get right on the first go.
Despite all of that, I do think that Guerlain’s is much more durable than Revlon’s. If you’re an eyeliner enthusiast, Guerlain’s is definitely more suited to pros like you, as you’ll need to nail the wing it first time around for a good finish. However, if you’re an eyeliner novice (or just curious about the wheel) then I’d recommend saving your pennies and going for Revlon. For the price, you can’t knock the great colour and finish – it will just need topping up if you have a long day ahead of you.
Speaking of rollers, find out what the best facial rollers our in our guide…