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We’ve talked about how to make your fragrance last longer before; it can be difficult and while there are a whole array of tips and tricks to getting a scent to stick, nothing really beats a brilliantly-made perfume for staying power. And that’s where Tom Daxon comes in.
So what do you need to know? Well basically Tom started the brand when he was 27, which is no surprise considering he practically has scent in his bones. His mum was Creative Director of cosmetics brand, Molton Brown, for many years so he spent his childhood travelling to Grasse and meeting accomplished industry ‘noses’ like Jacques Chabert (who has created scents for Chanel and Guerlain… yep), and who Daxon himself now works with. Each one of his perfumes is blended with oils in France and then spends six weeks ‘maturing’ in England before it’s put into a bottle.
Details like these only indicate how luxe and, ultimately, well-made these smells are, which is also totally reflected in the packaging too. Think glass bottle, monochrome, and minimal i.e. simple but effective and exactly what you want on your Pinterest-inspired shelves. And they are unisex, too.
The newest in the line is Riven Oak, which was also developed by Chabert and smells of the darker, woodier side of autumn. It’s got Bergamot, Rum, Oakwood and Vetiver in it and, I won't lie, it’s the kind of scent I can imagine Jonny Depp wearing.
My favourite, though, is Crushing Bloom, probably because of its name but also because it’s a weighty rose that doesn’t smell like old women and stately homes. The body lotions are equally good and are a great alternative (especially on holiday) to spritzing yourself all over; just apply and go.
You can buy on the Tom Daxon website, Net-a-Porter, Harvey Nichols and Liberty.