` What is Antioxidant Phloretin?| Powder
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What is Phloretin?
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Another day, another baffling beauty ingredient that sounds more complicated than it really is. Today we’re talking Phloretin.

What is it?

A flavonoid (A.K.A plant pigment) that originally comes from the bark or fruit of an apple tree. After a little extraction and science, voila, you have phloretin.

What does it do to skin?

Whilst it’s quite a shy skincare ingredient – you don’t find it in much – it’s by no mean powerless. A punchy antioxidant that combats the effects of pollution, grime, daily wear-and-tear to skin and the free radicals, which cause umpteen issues.

It’s also said to help prevent skin discoloration (darker splodges or pigmentation) which is a skincare nightmare waiting to pounce. You tend to accumulate this damage when you’re young, but it only rears it’s ugly head as time goes on (cue expensive laser treatments). So prevention is key.

And last but not least, it helps your skin absorb any other products and ingredients that come afterwards. This means boosted results from subsequent serums, oils and moisturisers. It seems that the old adage that an apple a day keeps the doctor (or derm) away really is true.

Who needs it?

There aren’t many faces in the world that won’t benefit from a little Phloretin loving. Antioxidants like these need to be used from early on to help delay all the hallmarks of ageing – fine lines, uneven skin tone and pigmentation. If you’re a sun worshipper, your skin will thank you, so the sooner you start using a Phloretin-packed serum, the better.

Where can we find it?

It’s a mysterious beast and as yet we’ve only managed to find it in Skinceuticals’ beyond amazing Phloretin CF gel. Alongside Phloretin, it’s packed with high levels of Vitamin C and Ferulic Acid, two more superstar antioxidants; triple whammy on the protection front. This Holy Trinity of ingredients will transform skin from dull to bright, from crepey to smooth and from blotchy to uniform – you really can’t go wrong.

When should it go on our face?

Post cleanse, morning and evening. You’ll get the most out of it by applying on slightly damp skin as it’ll absorb much better and before layering any other serums on top. Apply as often as you can – it can do only good.

Avoid it…
Under no circumstances!

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