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This has been doing the rounds on the beauyt blogs as it has become the hero product for people with afro hair - women AND men. It's a deep conditioner, so can be used after shampooing for 5 mins or a super-duper moisture-boosting 30-minute mask. It's pumped full of super hydrating and soothing oils, so it's like you're wrapping your curls in love. Expect perfect shiny hair.